Added on October 23, 2016 Category

Creation of a roadmap answers the ‘Now what?’ question raised by your content assessment. Guided by the results of the content assessment, your roadmap includes a near-term (0-3 months), mid-term (4-9 months) and long-term plan for new content development. The specifics and details of the roadmap are usually tied to some general budget information for content creation. So your roadmap for, say, the near term might look something like this:

  • Weekly blog items promoting the business value message of your product/services focus
  • Three short videos with some of your key execs targeting the final two stages of the buying process
  • A four-page white paper targeting IT decision makers who are already your customers to boost near-term sales