The content assessment (or content audit) is often a preferred starting point for vendors seeking to develop an overall content plan. We provide a detailed examination of your current content, showing where each piece of content fits within a four-stage buying cycle. Our assessment also finds out how well your content aligns (or not) to your overall go-to-market messaging. And finally, we examine and critique the mix of content types (webcasts vs. white papers vs. videos vs. blogs, etc.). This service includes a final report in PDF and Excel format along with a 45-minute to one-hour WebEx call to review your findings.