We are two veteran IT journalists who have a broad network of professional writers, social specialists, videographers and designers – tuned in to current trends and what matters to IT decision-makers.
Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in helping organizations understand and use social media to build their brands and strengthen customer relationships. Paul is the author of five books and hundreds of published articles on the topic of social media and digital marketing. He was the social media columnist for B2B magazine for seven years and is currently a staff columnist at Biznology.com. He also writes regularly for the tech news site SiliconAngle. Previously, Paul was a technology journalist for 23 years. He was founding editor-in-chief of B2B technology publisher TechTarget and editor-in-chief and executive editor of Computerworld.
Name any first- or second-tier IT vendor in business in the last 20 years and odds are that Bill has created or managed the creation of custom content for them, at both his own company and at IDG. Prior to that Bill cut his teeth as editor-in-chief of what was then the biggest trade publication – IT or otherwise – in the world: Computerworld. As the top editor from 1986-1996, Bill had a front-row seat during one of the most dynamic and shift-changing periods in technology, setting the stage for today’s IT environment. Keeping his audience – IT managers and decision makers – informed on important trends was his sole focus. His experience makes him uniquely positioned to understand the challenges facing these managers today, and uniquely qualified to oversee the creation of highly relevant, targeted custom content to help your company reach them.
Content Expert Network
Our nearly two-dozen active writers all have their own unique subject focus on today’s hottest trends – cloud, cybersecurity, mobility, storage and data management, virtualization, IT management issues, Internet of Things, and networking in its many iterations. You name it; they cover it, not to mention keeping a pulse on emerging trends. Our writers are well known and respected in the IT industry.
We also have deep relationships with top-notch IT analyst and research firms, equipped to undertake proprietary research projects using their validated research panels. As with our writers, these firms often specialize in discrete technology areas.
Social and Video Specialists
You want your message to be liked, tweeted, blogged, pinned, and viewed. We have associates who are specialists in short-form content and all things social. And our audio and video production and editing